Performance & Brand Media Coordinator (Timberland EMEA)

Section: Headquarters

Timberland EMEA is looking for an exceptional Performance & Brand Media Coordinator to join our marketing team based in Stabio, Switzerland.

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future.  This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let’s Talk about the Role

You, as Performance & Brand Media Coordinator, will be responsible for driving the implementation of the Media strategy for the Brand across the full-funnel including our performance marketing agenda by steering external marketing agencies and coordinating budget investment. You will be planning, briefing, monitoring, and reporting all paid media campaigns as well as driving the SEO agenda of our own Timberland ecommerce.

Reporting to the Media Manager, you will support the HQ and local marketing teams on Timberland EMEA media activations in close alignment with our retail marketing, marketplace, eCommerce trading, customer analytics, Buying, Planning, and UX teams.

The work takes the form of strategic ad hoc projects, as well as more routine reporting to measure the effectiveness of strategies and tactics.

How You Will Make a Difference

You will achieve this by:

• Support the Media Manager in building and executing advertising campaigns against clear objectives and goals across a multitude of paid communication channels
• Collaborate with Brand Creative team to ensure best assets availability is supplied to each campaign.
• Orchestrate paid and SEO strategies for Timberland and drive their end-to-end execution to deliver commercial targets as well as brand KPIs improvement.
• Liaising with external media agencies to roll out paid media campaigns and SEO optimization.
• Collaborate with Global Marketing team to influence on needs and share insights to educate and evolve the Brand media capabilities.
• Team up with cross functional Team to ensure best effective campaigns, from consumer targeting to creativities definitions and campaigns launch.
• Coordinate and monitor budget investment and allocation across different campaigns/channels including purchase order management, invoicing reconciliation and financial/accounting reporting.
• Regularly liaise with the Brand Team, eCommerce trading, customer & analytics, Buying & GTM, merchandise planning, Central VF Teams to implement the right commercial activations.
• Define bottom-up channel performance expectation to identify potential uplift/gap vs target with specific focus on ecommerce & performance marketing optimization
• Lead performance marketing campaign reporting and support on full-funnel media campaign reporting: monitor and share channels’ result and provide weekly, monthly, final campaign reporting and insights
• Translate data findings/trends into actionable insights to better understand complex shopping behaviour making clear recommendations based on deep insights into the data
• Own, maintain and develop performance reports and dashboards that clearly track the effectiveness of strategies underway, in partnership with our customer and analytics function
• Proactively test and designs new commercial strategies without bias.

Skills for Success

You should be a hands-on pro-active doer to get things done and you must have:

• The capability to analyze media performance and optimize campaigns
• An understanding of the media landscape and emerging trends
• Strong understanding of media planning, buying and negotiation
• A keen interest in fashion and outdoor lifestyle
• You are organized, with experience managing projects and collaborating with cross-functional teams.
• Excellent written and verbal communication skills are required to effectively train and collaborate with respective teams.
• Problem solving and agile mentality responding to business needs and opportunities in a fast-paced environment, able to adapt to changing priorities.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You 

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity  

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

Tagged as: coordinator, Marketing