GTM Coordinator – THE NORTH FACE

Section: Headquarters

We’re looking for an outstanding GTM Coordinator to join our Go To Market team of The North Face in our European Headquarter in Stabio – Switzerland.

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity.  We dare to disrupt.  We create communities.  And we lead with integrity.  We are a community of explorers and are constantly looking for new ideas, places and people to connect with. The North Face is a subsidiary of VF, the world’s largest apparel and footwear company.

Let’s talk about the role

Act as the operational backbone of the regional Go‑To‑Market process by facilitating cross‑functional collaboration, keeping milestones on track and acting as a connector between EMEA Headquarter and local commercial teams. The GTM coordinator will facilitate processes, drive clear communication, monitor KPIs, and coordinate meetings and events to ensure seamless delivery of commercial priorities across the EMEA region.

How you will Make a Difference

GTM governance and process:

• Work closely with relevant departments to ensure that the regional GTM process, agenda and priorities remain at the forefront.
• Own and update the regional GTM calendar, highlighting key deliverables and dependencies.
• Monitor milestone completion; escalate risks and propose mitigation.
• Monitor the success of each regional GTM milestone through specific key performance indicators (KPIs).
• Ensure relevant commercial insights – such as campaign ROI and sell-through rates – are consistently fed into regional processes to drive improvement and inform decision-making.

Regional GTM milestones management:

• Organize and facilitate regional GTM review meetings, ensuring adherence to brand calendars, agenda, inputs & outputs and deliverables.
• Oversee the preparation and distribution of meeting materials and coordinate action items tracking.

Cross-functional alignment:

• Align cross-functionally with regional teams to guarantee timely communication, effective decision cascading to successfully execute regional GTM milestones.
• Serve as point of contact between EMEA Headquarter and local Commercial Teams to ensure all seasonal milestones are clearly communicated and deadlines are consistently met.

Commercial enablement:

• Act as a primary point of contact to guarantee that Commercial Teams are fully equipped with the necessary tools, information and insights to execute successful sell-in campaigns.
• Proactively identify gaps and propose solutions to maximize commercial effectiveness.

Event coordination:

• Scout and identify new event venues for regional sales-related activities by partnering with key internal stakeholders.
• Manage relationships with external vendors and suppliers to ensure budget compliance, timely deliverables and high-quality event execution.
• Coordinate all logistical aspects of sales events, including invitations, agendas, on-site activities & support and post-event survey.

Skills for Success

The requirements listed below are representative of the knowledge, skills, and abilities required for the individual to be successful in this position.

• University degree (Business / Marketing).
• A few years experience in Sales or Operations with an FMCG, sports or outdoor brand.
• Clear understanding of the sales cycle and its dynamics.
• Advanced Excel for analysis; confident PowerPoint storyteller.
• Planned and run large-scale events, coordinating multiple suppliers and budgets.
• Genuine interest in the European sporting-goods / outdoor space and its values.
• Comfortable partnering with stakeholders across functions and levels.
• High-energy, people-focused, service-oriented, with a “customer first” attitude.
• A doer—multitasks, keeps milestones on track, delivers on-time-in-full.

What’s in it for you?

• Be part of iconic lifestyle brands
• Join a multi brand and multi countries organization to drive you career forward
• International and challenging working culture
• On site gym offering health and well-being initiatives
• Discount 50% on all VF brands
• Subsidized canteen as well as break out areas offering complimentary hot drinks

About VF

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF’s purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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