Website CLAE EUROPE / ASPOM
Founded in 2001 in Los Angeles, CLAE was born from a vision to redefine the everyday sneaker through a minimal, sustainable, and contemporary lens. The brand reimagines timeless silhouettes by combining them with the comfort and performance-inspired construction of athletic footwear.
Each style is thoughtfully designed with a strong focus on balance—between design, comfort, quality, and durability. Material selection sits at the core of the process: premium leathers sourced from Leather Working Group–certified tanneries, GOTS-certified organic cotton, GRS-certified recycled fibers, as well as innovative vegan alternatives made from bio-based materials such as cactus, apple, and grape.
In an industry driven by speed and constant newness, CLAE takes a more intentional approach—prioritizing craftsmanship, thoughtful production, and long-term wear. The sneakers are designed to move with everyday life, age with character, and maintain their structure over time.
Today, CLAE continues to grow internationally while staying true to its DNA: delivering premium, functional, and enduring products defined by a clean, understated, and timeless aesthetic.
THE POSITION
CLAE is looking for a Marketing & Communications Coordinator to join the team for a 1-year contract starting in July 2026. Working closely with the marketing, e-commerce, and creative teams, this role will support the development and execution of the brand’s global communication strategy across digital channels, collaborations, content production, and social media.
Key Responsibilities
Seasonal Toolkit & Marketing Calendar (key focus area)
- Plan seasonal storytelling themes and associated marketing content
- Build and manage the marketing calendar in collaboration with the E-commerce Manager
- Update the calendar throughout the season based on priorities and launches
Social Media (key focus area)
- Manage and publish content across social platforms (minimum 5 posts/reels per week)
- Create and schedule Instagram Stories 3 days per week
- Organize one giveaway campaign per month
- Manage and grow the LinkedIn page
- Develop creative assets for META Ads Agency (paid ads / META campaigns)
Collaborations
- Identify and develop new brand collaboration opportunities for 2027
- Objective: finalize a minimum of 3 collaboration projects
Influencer, UGC & Talent Partnerships (key focus area)
- Develop and scale product gifting partnerships (minimum 10 per month)
- Lead paid influencer collaborations and UGC content production, ensuring consistent high-quality branded content output
- Identify and manage relevant creators for both organic and paid partnerships
PR & Wordseed
- Write press releases and coordinate approvals with US Team
- Support affiliate and media partnership initiatives
E-mail Marketing
- Write newsletter content
- Coordinate approvals with the US Team
- Manage French translations
- Perform final checks before launch (links, copy, consistency, visuals)
CLAE Journal
- Create and publish new articles for the CLAE Journal/blog
Marketing Content Production
- Produce studio and lifestyle content to support US photoshoots
- Bring fresh editorial ideas and campaign concepts
- Coordinate US production follow-up:
- Send products to be photographed each month
- Follow production timelines and deliveries
YOUR PROFILE
- A minimum of 3 – 5 years of expérience in a similar position, ideally in the footwear or fashion industry
- Strong interest in fashion, footwear, lifestyle, and digital marketing
- Excellent organizational and communication skills
- Creative mindset with attention to detail
- Skills in Canva and the Adobe Creative Suite (Illustrator, Photoshop)
- Fluent in English and French
- Comfortable working in a fast-paced and collaborative environment
Please send your CV and cover letter exclusively on this page or send a mail to rh@sogeca.com, REF : CLAE