Coordinator, Omnichannel Marketing Eastpak & JanSport EMEA

Section: Headquarters

Eastpak EMEA is looking for an exceptional Coordinator, Omnichannel Marketing Eastpak & JanSport EMEA to join our Marketing team based in Antwerp, Belgium.

At Eastpak, we’re Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. Since we started our journey half a century ago, we’ve refined our classic bag designs and continue to innovate and collaborate with some of the world’s leading creatives. We’re committed to making durable designs that stand the test of time, as we foster a more sustainable way of living. Our Eastpak culture is defined by Empowerment, Responsibility, Creativity, Collaboration and Positive Resistance.

Eastpak is Built to Resist, are you?

Let’s talk about the role!     

As Omni-Channel Marketing Coordinator, you’ll play a key role in supporting the Eastpak and JanSport marketing teams by bringing local marketing plans to life across key markets. This is a hands-on, dynamic role where you’ll help ensure our brand presence is strong, consistent, and impactful — both online and in-store.

In this role, you will:

• Plan & Track Campaigns: support the full campaign lifecycle — from early planning and goal setting to tracking performance and results with key retail partners.
• Coordinate Day-to-Day Activities: help roll out marketing initiatives across various partners and platforms, ensuring smooth execution and consistency across all touchpoints.
• Support Brand Growth in Retail: assist with marketing and PR activities that strengthen our retail presence, always keeping our brand identity front and centre.

How You Will Make a Difference

You will achieve this by:

• Collaborate Cross-Functionally
  Work closely with the Senior Channel Marketing Manager and Regional Marketing Managers to align and execute strategies across regions.
• Drive Omni-Channel Growth
  Contribute to the development and execution of localized omni-channel marketing plans that drive growth and enhance brand equity with key wholesale partners.
• Enhance Brand Visibility
  Support visual merchandising efforts and ensure brand guidelines are upheld across retail environments.
• Coordinate Marketing Tools & Assets
  Manage the delivery and distribution of marketing materials, ensuring timely and accurate fulfilment of requests.
• Support International Alignment
  Participate in international sales and marketing meetings, including GTM sessions, product previews, global PR days, and monthly EMEA calls.
• Monitor & Report Performance
  Compile regular reports (monthly, quarterly, seasonal) to provide insights into campaign performance and marketing effectiveness.
• Adapt & Assist
  Be ready to jump in and support the broader marketing team with additional tasks as needed.

Skills for Success

We’re looking for someone who has:

• A proven experience working abroad and/or in an international professional environment. The ideal candidate has demonstrated the ability to collaborate across cultures and communicate effectively with diverse teams and clients.
• A creative eye and strong attention to detail — you take pride in your work.
• A solid working knowledge of Microsoft Office.
• A strong English communication skills.
• The ability to work independently and manage time effectively.

A formal education (Bachelor’s or master’s in marketing/business) is a plus, but we’re most interested in your experience, mindset, and what you’ve achieved so far.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!

Étiqueté comme : Marketing