eCommerce Trading & Performance Manager – Timberland EMEA

Job Details

Timberland EMEA is looking for an exceptional eCommerce Trading & Performance Manager to join our Digital DTC Sales team based in Stabio, Switzerland.

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let’s Talk about the Role

The eCommerce Trading & Performance Manager will be responsible to drive sales and profit growth for Timberland own & operated online shop serving 14 Eu ropean countries.

Reporting to the Head of eCommerce Trading & Merchandising, you will partner with the merchandise planning & buying, user experience, digital merchandising teams and thirds party agencies to implement the eCommerce trading and digital marketing strategies through commercial calendar definition and digital marketing experience coordination.

You will have the full accountability for the ongoing trading strategies optimisation from calendar definition to digital marketing budget coordination (campaign definition, brief and sign-off).

Primary accountabilities:

Business planning: definition of the yearly business plan across traffic, conversion rate, average order value, demand revenue and return rate in partnership with merchandising planning, go-to-market and finance teams

Business analysis: with the support of a Senior Analyst, ensure a data driven approach to track, analyse and report eCommerce performance with focus on geographies evolution, acquisition channel KPIs development and performance budget efficiency

Trading Calendar: definition and ownership of the overarching commercial calendar including specific trading events (mid/end of season sales, cyber week…) and coordination of the execution strategies in partnership with digital merchandising, user experience, CRM / Loyalty, Brand and operations teams.

Digital marketing: management of the relationship with the agencies holding responsibility for the digital marketing budget investment defining performance marketing plans to maximize target achievement while ensuring best-in-class digital campaign execution (covering content, translations, timelines) also in alignment with the brand marketing function

Skills for Success

Relevant and in-depth work experience (5+ years) with a proven track record in eCommerce Trading & Digital Marketing (performance)

Highly performance driven and result-oriented team player with strong business acumen

Relevant Digital Marketing experience & knowledge of main ad platforms and invest strategies

Good understanding of eCommerce customer journey & merchandising principles

Relevant web analytics experience (Google Analytics, Adobe Omniture) and BI systems with advanced Microsoft Excel skills

Excellent communication skills influencing cross functional teams and senior stakeholder

High maturity in managing organisational complexity and effective communication

Strategic and operational decision-making

Ability to work with others as part of cross-functional team, build consensus, and achieve results across a variety of distinct groups

Strong organizational skills and the ability to juggle multiple priorities and deadlines

Language skills: fluent in English. Any other language will be a plus

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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