Vice President, Global Brand Management (Kipling)

Job Details

VF is looking for an exceptional VP/Global Brand Management to join our Global Packs Organization.

Let’s Talk about the Role

We’re looking for a Senior leader to shape and activate the Kipling Brand globally at the pace of the consumer and accelerating digital landscape. We’re looking for a talented leader who will champion innovative thinking, collaboration, and partnership. The profile we’re looking for will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition, and reward.

Purpose of the role is to develop and activate brand building strategies – from a marketing and product development standpoint – intended to build and deepen Kipling’s relationship with consumers though the offering across product and experiences.

This role will be responsible for the strateg ic direction and the activation of our brand partnering closely with the EMEA, APAC and NORA organizations, informing seasonal brand priorities, campaign plans and journeys to deliver results across the marketing funnel, while powering up a daily brand experience across brand ecosystem in partnership with channel leaders.

The role will be part of the Global Packs Management Team, and will work closely with the Regional Marketplace Teams to drive the product and marketing agenda across the Regions.

How You Will Make a Difference

  • Partner with Global Packs President, Regional and Brand leadership to develop long term and short term brand and commercial strategies (WTP | HTW, OGSTM) ensuring alignment with global vision and positioning for Brand.
  • Lead establishment of the brand building strategies across all channels, geographies and ensure that the organization understands the value that the brand delivers to build consumer base and drive revenue.
  • Build and Maintain Brand Toolbox (Consumer Target, DNA, CV, Product Architecture, Marketing Strategy, Purpose & Sustainability).
  • Establish, manage, and drive a culture of creativity and effective brand management aimed at positioning the brand as a recognized leader in global packs.
  • Create aligned global category merchandising and product goals and strategies to deliver the financial targets (Revenue, GM, Operating Profit) and drive brand demand.
  • Lead interdepartmental, global product development process to ensure effective execution of creation and messaging of differentiated product aligned with brand positioning and Innovation pipeline.
  • Own Segmentation and Development calendar; Partner with regional leads to review and uphold the brands IMS.
  • Conduct ongoing review of product line and architecture to ensure the brand and portfolio are optimally managed and achieve financial metrics.
  • Collaborate with brand leads to identify and leverage synergies in product development and marketing functions.
  • Support Marketing leads on annual and on-going creative and strategic marketing plans; review campaign concepts to ensure alignment with brand vision and positioning.
  • Oversee Brand Investment strategy.
  • Lead COE initiative – Product Architecture, Sustainability.

Skills for Success

  • Bachelor’s degree or higher or Combination of relevant education, experience, and training.
  • 8-10+ Years of experience in Brand Management, Product Management and/or Marketing, deep understanding of global consumers, marketplace trends and Digital platforms.
  • Global perspective/experience. Consumer Connection, Brand Planning, Brand Strategy.
  • Proven ability to collaborate, to build, develop and inspire teams.
  • Proven ability to drive and deliver results.
  • Creativity, Inspiration, and familiarity within the category we represent, fashion, design, and emerging consumer landscape. Digital First mindset, Global Product Management Knowledge.
  • Ability to facilitate organizational change across multiple countries in services of challenging global objectives.
  • Ability to manage a team and/or deliver results within a highly matrixed environment.

Other Requirements:

  • Travel up to 30%.
  • Proficiency in English (reading, writing, speaking) is required.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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