Marketing Content Specialist – Eastpak

Job Details

Get to know Eastpak
At Eastpak, we’re Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. We support teams and individuals that stand up for what’s right and speak out about inclusion and diversity.

We started off our journey half a century ago as Eastern Canvas Products Inc., making bags and gear for the U.S. Army. Fast forward to today, we’ve refined our classic bag and luggage designs and continue to innovate our iconic styles. We’re known for our collaborations, as we are constantly unlocking new ideas with some of world’s leading brands and creatives.

Our cities are an endless source of inspiration and they thrive in a world that we need to protect. We design durable bags that stand the test of time and never go out of style, as we foster a more sustainable way of living.

Our Built to Resist values of Empowerment, Responsibility, Creativity, Collaboration and Positive Resistance define our Eastpak culture.

Eastpak is Built to Resist, are you?

Let’s talk about the role
As part of the Eastpak Marketing team, you will be working as a Marketing Content Specialist to help create appropriate tools to further build the Eastpak brand with a strong focus on our digital channels. Next to a diverse range of day-to-day tasks which will allow you to learn about all aspects of Content Marketing, you will be creating seasonal photography as well as maintaining a flawless database of all visual content related to Eastpak product and marketing.

Responsibilities:
Seasonal content creation: Keep a constant overview of imagery needs across all departments (digital, wholesale, PR, social media,…) for seasonal photography.

* Studio shoots: Create a full library of seasonal studio pack shots, group shots and color blocks:
– Together with product development team determine which photos are needed and through which method they will be created
– Follow up on the ordering of the samples (identify which physical products are needed for all the shoots and which we can do through CLX) and the track and trace of the products
– Work with product photographer and digital image creation agency (CLX) to ensure timely delivery
– Make sure images are correctly named and uploaded into the Eastpak MediaContent portal
– Ensure in-season updates if changes to product occur and communicate to all stakeholders
– Work closely with Trade Marketing Coordinator to propose a realistic timing for delivery of all assets
– Model shots: to support all digital model cataloguing needs
– 3D models
* Still life shoots (trade shoot, master shoot):
– For seasonal highlights across the seasonal collection, create dedicated on-location photography that represents collection segmentation as well as Eastpak brand identity
– Create a thorough briefing including relevant mood boards to align with photography agency
– Assist to the shoot on-site ensuring correct representation of all products
* Lifestyle shoots support:
– Assist in brand related shoots such as campaigns and seasonal lifestyle shoots
– Arrange samples, coordinate with different parties, follow up on naming and uploads
– Assist to the shoot on-site ensuring correct representation of all products
– Resize assets to needed requirements

Support Eastpak asset library (MediaContent Portal)
* Assist Trade Marketing Coordinator for upkeep of Eastpak MediaContent portal
* Supply of all assets and content ready for uploading

Requirements:
The person we are looking for will provide efficient & effective support through his or her hands-on mentality, service minded approach and creative mindset.

We are looking for someone who:
* has a Bachelor in Marketing or Communication or 2-3 years of relevant experience with a passion for lifestyle and fashion
* is experienced with photoshoots and/or other creative work
* has good knowledge of Excel, PowerPoint & other MS office applications, Adobe Creative is a plus
* has basic Photoshop skills in order to resize assets, but a desire to learn more.
* has a service minded mentality
* is organised & accurate
* is a great communicator across departments and channels
* is able to work independent and pro-active
* is a team player with the ability to work in a fast-paced environment
* is fluent in English

What’s in it for you
Along with a competitive salary and benefits program we offer a flexible, casual work setting.

It’s not just our products which set us apart from others, our people first approach is what drives us, this is why we offer:
* a supportive feedback-based culture where respect and integrity guide us in what we do
* tailored training, we are committed to helping you grow and drive you career forward
* an inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
* be part of an iconic lifestyle brand in a multi brand, multi countries organization
* on site gym offering health and well-being initiatives
* a discount card with 50% on all VF brands

If you like what you have read and want to join our team then we would like to hear from you!

Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!

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