Trainee, Digital Content – Packs EMEA (6 months internship)

Job Details

Packs EMEA (Eastpak, Kipling, JanSport) is looking for an exceptional Digital Content Trainee to join our Digital team based in Antwerp, Belgium.

Let’s talk about the role!

As Digital Content Trainee you will update and manage our digital channels with new and fresh content to improve our consumer’s experience. You’ll help manage the websites of our brands and are responsible for brand store updates on our partner sites. You will receive, organise, edit, plan and publish content in partnership with our agencies and our brand teams across multiple digital channels ensuring brand consistency. You will work closely with Eastpak Brand, Ecommerce, CRM, SEO, Digital marketing teams using content management systems to manage content for,, our brand pages on Amazon, Zalando, Asos, and other ecommerce big pla yers.

How you will make a difference

You will achieve a best-in-class user experience by mastering our content management system. You can follow and align with the content calendars planned for each digital channel, ensuring guidelines and standards are followed by content contributors inside and outside the organisation. You’ll elevate the digital consumer experience through a flawless execution of the planned content.

For,, Zalando and Amazon Brand pages you will:

Update homepage action plans

Update Brand landing pages with new content and products (e.g. Collaboration page, CNNCT, Sustainability, Seasonal)

Amplience redesign (testing)

Monitor and control campaign calendar and go-live dates

Collaborate with digital agencies and internal digital content producers (Eg. Croud, Onstate, Amplience)

Keep track of all metrics and key performance indicators related with content

Skills for Success

You are curious and passionate when it comes to ecommerce and digital in general.

You have a drive to enhance digital consumer experience across multiple touchpoints and channels.

You love all things digital and are curious about ecommerce and digital content

You are customer-focused with an eye for detail and like to troubleshoot and look for solutions.

You’re a fast learner and are interested in working with CMS (Salesforce, Magento, Amplience) or know how to work with CMS

You are a good communicator and have good interpersonal skills

You have photo editing skills

You are organized and can work with multiple stakeholders

You have a good understanding of UX/UI design

Basic knowledge of programming language like HTML and CSS is a plus

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply, visit, or follow us on our social media pages.

Tagged as: , ,