Welcome to Surf Expo

JANUARY 14-162016 


Since 1976 manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment at Surf Expo.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world.

Surf Expo features approximately 2,000 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos.

Average buyer and exhibitor turnout exceeds 12,000 attendees including retailers, exhibitors and media per show.

Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA) the Association of Wind & Water Sports Industries (AWSI) and the Dive Industry Association (DIA).

All shows are open to trade only.

No matter what the market category, Surf Expo is your one-stop place for the latest product and hottest trends.

The Boardsports Category –

Surf – It’s the category that launched Surf Expo, the surfing industry’s oldest and largest trade show. Features boards, sunglasses and sun protection products, boardshorts, juniors, footwear and fins.

Skate – Surrounding the show’s street course and vert ramp, it’s got a vibe all its own. Includes boards, trucks, rails, footwear, protective gear and accessories, and apparel for the youth culture.

Lifestyle – Our Lifestyle section will feature the latest from contemporary fashion brands designed to separate your shop from the neighbor down the block. Featured in a dedicated section adjacent to the Surf and Skate categories, Lifestyle offers a juried collection of product ranging from men's and women's apparel, fashion accessories and footwear.

Wakeboard & Waterski – THE marketplace for boards, bindings, gear including clothing, helmets and wetsuits, fat sacs and pumps, plus other related accessories. Plus boats and jetskis, towers, pylons, racks, speakers, lights, and biminis.

Kiteboard & Windsurf – Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories.

Stand Up Paddle – Features the boards, paddles and fins, plus accessories, racks and training videos.

Freedive – Surf Expo's newest addition, featuring fins, masks, underwater photography equipment, dive-specific wetsuits and the technical expertise to expand into the quickly growing sport.

The Beach Category

Resort – From the local beach shop to the upscale resort in the islands, the cruise ship and the mountains, these are the lines your customers will want. It’s the most comprehensive collection in the resort industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels, plus premiums and souvenirs.

Souvenir & Gift – Find the mementos vacationing tourists want including general gifts, jewelry and fashion accessories, tourist merchandise and sundries, and toys and games.

The Fashion Category

Boutique – Offering high fashion and contemporary boutiques their own specialized collections, Boutique features accessories, casual weekend wear, denim, footwear, sleepwear/loungewear, urban/street as well as high-end resortwear and swim, and spa and body products. 

Swim – With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children's and contemporary styles.